Which Pay-Per-Click Management Strategies Drive the Most Conversions

After much deliberation and testing, we have come up with these 7 best Pay-per-click management strategies that drive most conversions.

1.   Performing An In-Depth Keyword Research

The success of any PPC campaign rests upon thorough keyword research. This includes looking for words & whole phrases that target a specific audience who are searching for products & services like yours. Doing in-depth keyword research assists in

• Finding the right target audience
• Limit the irrelevant clicks
• Increase the quality score with relevant ads
• For this, there are many effective ways including
• Making use of tools such as SEMrush, Ahrefs, and Google Keyword Planner
• Looking into search volume, CPC (cost per click), and competitors to find appropriate keywords
• Using long tail keywords that have less competition but are more specific

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2.   You Need An Attractive Ad Copy

Nothing drives more clicks & conversions than a good ad copy. Your ad copy needs to resonate with the audience; it should be relevant to their needs yet simple to understand. Some helpful tips for writing a good PPC ad copy include;

• Using primary keywords within the ad headline & the ad description for a better quality score
• Explain the benefits of your products & services instead of features. It should tell how a problem is solved.
• Impactful CTAs (Calls to Action) that are clear & persuasive should be used like Learn More or Buy Now.
• Factor in USPs (Unique Selling points) that point out why your product or service is unique and better than competitors.

3.   Optimizing The Landing Page

If you have a properly optimized landing page, it will help convert your PPC traffic into sales. A good landing page offers a smooth user experience & is synced to your ad copy that brought the visitor to your website. Some key elements for a high-conversion landing page are;

• Your landing page should match your ad copy & its keywords.
• It should highlight the value of the offer & why taking immediate action is necessary
• CTAs should be persuasive and prominent to compel the user to take action
•  Add in trust signals like reviews, security badges, & client testimonials for better credibility

It is essential for the landing page to have mobile optimization as most PPC conversions come from these mobile devices.

4.   Making Use Of Ad Extensions

If you use the ad extensions properly, you can get additional information for better visibility of the PPC ads. This improves the CTA (click-through rate) of the ad and its performance. Some of the common ad extensions are as follows.

• Callout Extension: Highlighting the features & benefits of the product & service
• Sitelink Extension: Land users to specific website pages like a contact page or product categories.
• Call Extensions: Allows the user to call the business from the PPC ad – helpful for mobile users.
• Structured Snippet Extension: Shows certain aspects of the offer like product, service, or brand.
• Location Extension: Shows the business address with a map link – helpful for local businesses.

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5.   Doing Remarketing Campaigns

Among the many effective PPC management strategies is Remarketing. This remarketing campaign will target the audience that has already visited your website. Custom ads will be shown to previously non-converted user base while they are browsing other websites. Doing this helps bring them back to increase the conversion rate. Common benefits of remarketing include;

• Better brand recalling
• Cold Traffic has the potential to become converts
• A low-budget solution to re-engage previously interested users

This is how you should set up a result-orientated remarketing campaign.

• Divide the audience by the way they behave on your website like the viewed product page or add to cart.
• Placing custom ads to address specific user interest or their individual needs
• Place a frequency cap to limit the ad view for the audience

6.   Keep Track Of Conversions

Keeping a precise track of conversion with detailed analytics is critical in understanding the effectiveness of a PPC campaign. When you track conversions, you are able to do the following things.

• Measure the ROI (return on investment)
• Identify right ads, landing pages & high potential keywords
• Optimize PPC campaigns with a data-driven approach

There are tools for tracking conversions like Facebook Pixel, Google Ads Conversion tracking, and Google Analytics. Analyze the conversion data on a daily basis to remain on top of trends.

7.   Work With A Pay Per Click Management Agency

If you wish to manage a PPC campaign by yourself, it is both exhausting and hard. The best strategy is to partner with an acclaimed pay-per-click management agency. They will be able to get better results by making use of their vast resources & expertise in the field. Any good pay-per-click management company will offer the following services.

• Perform a thorough keyword research & do a competitive analysis
• Will create a high-quality ad copy & optimize your landing pages
• Employ effective user-targeting strategies
• Keep track of the conversion & adjust the PPC campaigns for better ROI

For an Amazon seller looking to boost product visibility on the marketplace, they should work with an agency with specialized services for Amazon Pay Per Click management.

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