Easy Guide to Source Private Label Products for Shopify

Private labeling is a process in which an individual buys products from a certain manufacturer. They brand these products with custom packaging with their business logo. This lets people sell the products as their own. There are multiple benefits of private labeling like

• Control Over Pricing

• Custom Branding

• Creating Your own Product line

Easy Steps To Source Private Label Products For Shopify

If you are new to private labeling and planning to create a Shopify store for it, this guide is for you.

1.   Identifying The Right Niche Market

When sourcing products for a private label, the first thing is to identify your niche market. This niche market is the specific part of any market that has unique preferences for new entrepreneurs. Focusing on that niche, one can then customize the product to meet the needs of their potential user base. Some steps to identify a niche include:

• Choosing the niche that you feel most passionate about

• Using tools such as Google Trends to pinpoint a trending niche

• Check to see if there is a demand for the product you chose for that niche

2.   Looking For Potential Products

With a specific market niche selected, you need to then look for potential products to start private labeling. Some factors for this stage include:

• Looking into products that have high ratings & positive reviews

• Checking if the supplier of the product has a proven track record of on-time delivery

• Calculating the profit margin by factoring in all costs like the price of product, shopping, & others.

The best platforms to source potential products & their suppliers include Alibaba, Made-in-China, & AliExpress.

3.   Analyze Different Suppliers & Contacting Them

Once a potential product is found, you need to assess the different suppliers of that product & contact them. You need to contact the suppliers for stuff like;

• Requesting for the product samples to check the quality of the product they supply.

• Ask them about all the necessary certifications as per industry standards.

• Discuss the issues like pricing, MOQs (minimum order quantities), payment terms, & lead times.

• For a streamlined business, it is necessary for your supplier to have good communication skills.

DDW(Digital Dream Works) – Your Expert Guide For Private Label Sourcing

You might also be dealing with the troubles of finding the right product suppliers or customization of your products. DDW offers professional expertise – Contact Us for assistance & we’ll make sure your products stand out.

4.   Customizing The Products

One thing that sets your product apart from the rest of the competition is its customization. Some effective ways to customize products are;

• Branding: This involves adding a custom brand name or logo to the product & its packaging.

• Packaging: You need to package your products in high quality – reflecting the brand image.

• Modifications: Add simple modifications to your product to improve its look or functionality.

5.   Strong Brand Identity Matters

To be able to stand out in the market, one needs to have a strong brand identity. The brand identity is a reflection of a business’s values, its mission, & the USPs (unique selling points) of its products. You can create a strong brand identity by doing these things.

• Designing an eye-catching logo design with captivating branding elements

• Engage with your target consumer base with a compelling brand story

• Each marketing material needs to be consistent including the product listings & packaging

6.   Setting Up The Shopify Store

With the products sourced & customized, now you need to start setting up your Shopify store. You can set up the store in the following steps.

• Selecting the right Shopify theme that matches your brand look

• Add high-quality images of products with their detailed descriptions

• Select & set up the right payment gateways to receive payments from customers

• Set the right shipping rates & other options as per the target audience

7.   Launch Your Store & Start Marketing

With the Shopify store set up, launch it & start marketing the products to potential customers. Some proven methods of marketing include:

• Social Media Marketing: Make use of social platforms like Facebook, Pinterest, & Instagram to promote the products to the right customer base.

• Content Marketing: Start creating high-quality content in the form of blog posts, tutorials, & videos to attract the target audience.

• Email Marketing: Craft an email list & start sending newsletters to keep your potential audience engaged & interested.

• Paid Advertisements: Spend on paid advertising from platforms like Facebook Ads & Google Ads; driving traffic to your Shopify Store.

8.   Keep Check Of The Store & Optimize

With the store live & having done marketing, you still need to keep checking on the store. Use various analytic tools to keep track of metrics like sales, traffic, & conversion rates. For better optimization, consider the following things.

• Improve your product listing with updated descriptions, keywords, & images.

• Customer feedback matters, so make improvements as per their needs for your products & services.

• Conduct testing occasionally to check your store’s & marketing campaigns’ performance.

Optimize Your Shopify Store With DDW’s Expert Shopify Services

Looking for a way to optimize your Shopify store sales & performance? DDW offers professional Shopify store management services. We will monitor & optimize the store as per the latest trends to maximize your profits.

Final Thoughts

You can build a unique brand & grab that share of the market by sourcing private-label products for a Shopify store. Remember success in the private label venture needs continuous learning & adaptation.

If you wish to outsource these tasks, DDW (Digital Dream Works) has the necessary expertise. We handle all the aspects to source the right private label products for your Shopify store.