About Client:
Living Fashions LLC operates in the Home & Kitchen category, primarily offering high-quality cotton products. Before engaging our services, the company aimed to increase its online sales, build brand awareness, and improve profitability through a well-managed Amazon PPC strategy.
Objectives
Sales Growth
Increase monthly sales revenue through effective ad campaigns.
Brand Awareness
Establish Living Fashions as a recognizable brand within the Home & Kitchen category.
Profit Maximization
Achieve significant revenue growth while maintaining a profitable ACoS.
Challenges
When we began our engagement in 2020, Living Fashions faced several challenges
Lack of Visibility
Limited brand visibility due to a lack of structured PPC advertising
High ACoS
The account had a high ACoS, making it difficult for the client to achieve profitable ad-driven sales
Absence of PPC Strategy
There was no established PPC management or campaign structure, resulting in missed opportunities and inefficient spending.
Strategy and Approach
To tackle these challenges and meet Living Fashions’ goals, we implemented a multi-step strategy:
1. Keyword Research
● Using Helium 10, we conducted in-depth keyword research to identify high-traffic, relevant keywords for Living Fashions’ products.
● We segmented keywords by relevance and competition level, prioritizing terms that would yield high conversion rates while keeping ACoS under control.
2. Listing Optimization
● We optimized product listings to align with high-ranking keywords, improve conversion rates, and enhance visibility.
● This included refining product titles, bullet points, descriptions, and backend search terms to better engage customers and improve organic ranking.
3. Catalog Optimization
● We reorganized and optimized the catalog, grouping products strategically for more targeted ad campaigns.
● This allowed us to maximize ad budget efficiency by focusing on products with the highest potential.
4. Prioritizing Key Areas
● We prioritized initiatives based on impact, ensuring foundational elements were solid before scaling.
● Weekly and monthly checkpoints kept the process structured and ensured each milestone was met.
5. Campaign Structuring
● Campaign Types: We set up Auto and Manual campaigns to capture both broad and refined traffic.
● Ad Formats: We launched Sponsored Product, Sponsored Brand, and Sponsored Display campaigns to target various customer touchpoints and maximize visibility.
6. Ongoing Optimization
● Routine Optimizations: We implemented a regular schedule for PPC adjustments, with daily, weekly, and monthly optimizations to ensure ads remained profitable and competitive.
● Reducing Wasted Ad Spend: By continuously analyzing data and refining targeting, we reduced ad spend waste and funneled budget toward high-performing keywords and products.
7. Bid Strategy
● Using a data-driven bidding strategy, we applied bid multipliers for high-performing placements.
● By adjusting bids based on placements and performance data, we maximized ROI on top-converting ads and minimized costs on underperforming placements.
Results
Since taking over PPC management in 2020, Living Fashions has seen transformative growth:
● Sales Growth: Monthly sales revenue increased from $10,000 to over $140,000.
● ACoS Optimization: We achieved a consistent ACoS of 20-25%, allowing the client to maintain profitability while scaling.
● Improved Visibility: Brand visibility improved significantly, with Living Fashions products now ranking well in the Home & Kitchen category and benefiting from increased brand awareness.
Conclusion
Our PPC strategy helped Living Fashions LLC achieve sustainable growth while maintaining profitability. By addressing core challenges, optimizing listings, structuring campaigns, and employing a strategic bid strategy, we turned a high-ACoS, low-visibility account into a profitable revenue-driving channel. Living Fashions now consistently generates $140,000+ in monthly sales, a testament to the power of a well-managed Amazon PPC strategy.
